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During this whole journey, I really enjoyed sharing and listening to others’ views. And learnt a lot from others. In the future, as a student major in marketing, it is really necessary to combine the soft skills into career. Firstly, the traditional marketing did not involved too much digital, but things change too fast.So IContinue reading “Wrapping it up…”

Lego is a giant in the toy industry, the danish company is second only to Mattel-the producer of Barbie dolls in terms of sales. One may think the introduction of video games would damage sales of the toy giants, but in contrast the company embraced digitization and continues to grow. We shall therefore evaluate theContinue reading “Redemption of a giant in the toy industry -the digital business model of LEGO”

Originally posted on YUXUAN's blog:
Well quite a lot, has digitalization changed the profession for better or worse? It’s not an easy question to answer. Anchoring is the profession of presenting and coordinating a television or radio program. People often associate the role with news broadcasting. In the age of the fourth industrial revolution…

Well quite a lot, has digitalization changed the profession for better or worse? It’s not an easy question to answer. Anchoring is the profession of presenting and coordinating a television or radio program. People often associate the role with news broadcasting. In the age of the fourth industrial revolution also known as the digital revolution,Continue reading “What has Digitization done to the profession of Anchoring?”

Be yourself; Everyone else is already taken. — Oscar Wilde. Hi, welcome to my blog post, where I would discuss digital marketing in the 21st century. This is the age of the 4th industrial revolution, which is also known as the digital revolution. A century where companies that are tech oriented thrive and break throughContinue reading “Introduction to my blog”

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click theContinue reading “Introduce Yourself (Example Post)”